‘Choose Your Path’

 

This film was created as a choose your own adventure with 9 unique versions based on three choice points in the film. During the Ford Ranger’s launch at the Detroit International Auto Show, a live audience received an A/B clicker to interact with the film. The votes were tabulated in real time and determined what version of the film was shown.

Director/Editor: Nick Sullivan

Executive Producer: Jason Pannecouk

Producer: Ben Dresser/Joel Knoop

Director of Photography: Jeff Dougherty

Art Director: Yann Caloghiris

Sound Design: Yessian